Tag Archives: customer development

Important Links on Customer Development

First things first: “Customer Development starts by testing your hypotheses outside the building. Not in planning meetings, not in writing multiple pages of nicely formatted Marketing Requirements Documents, but by getting laughed at, ignored, thrown out and educated by potential customers as you … Continue reading

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Customer Development Process & Sales Learning Cycle ( SLC )

One of the good things about trying to build a business is the constant background research and learning one has to do to figure out if there is a smarter and quicker way to do things. Two main ideas that I have been strongly influenced by in the … Continue reading

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Relentless Tactical Execution: the Potrero Benchmarks

Interesting use of benchmark tests to load the deck in your favor…=================================================================http://steveblank.com/2009/03/07/relentless-tactical-execution-the-potrero-benchmarks/ Relentless Tactical Executi… Continue reading

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