Important Links on Customer Development

First things first:

“Customer Development starts by testing your hypotheses outside the building. Not in planning meetings, not in writing multiple pages of nicely formatted Marketing Requirements Documents, but by getting laughed at, ignored, thrown out and educated by potential customers as you listen to their needs and test the fundamental hypotheses of your business.” –Steve Blank

Then, read the Start Up Owners Manual:

http://www.andersoncei.utk.edu/wp-content/uploads/2012/09/Customer-Development-Manifesto.pdf

Then these important background links:

  1. http://www.slideshare.net/venturehacks/customer-development-methodology-presentation
  2. http://steveblank.com/2012/03/29/nail-the-customer-development-manifesto/
  3. http://steveblank.com/2009/08/31/the-customer-development-manifesto-reasons-for-the-revolution-part-1/
  4. http://steveblank.com/2009/09/03/the-customer-development-manifesto-reasons-for-the-revolution-part-2/
  5. http://steveblank.com/2009/09/07/the-customer-development-manifesto-the-death-spiral-part-3/
  6. http://steveblank.com/2009/09/10/customer-development-manifesto-part-4/
  7. http://steveblank.com/2009/09/17/the-path-of-warriors-and-winners/

More Background Links:

  1. http://steveblank.com/2010/07/22/what-if-the-price-were-zero-failing-at-customer-validation/
  2. http://steveblank.com/2009/12/17/building-a-company-with-customer-data-metrics-are-not-enough/
  3. http://steveblank.com/2010/04/08/no-plan-survives-first-contact-with-customers-%E2%80%93-business-plans-versus-business-models/
  4. http://steveblank.com/2010/04/12/why-startups-are-agile-and-opportunistic-%E2%80%93-pivoting-the-business-model/
  5. http://steveblank.com/2010/05/17/no-one-wins-in-business-plan-competitions/
  6. http://steveblank.com/2010/09/13/job-titles-that-can-sink-your-startup/
  7. http://steveblank.com/2010/10/25/entrepreneurship-as-a-science-%E2%80%93-the-business-modelcustomer-development-stack/
  8. http://steveblank.com/2010/11/18/crisis-management-by-firing-executives-%E2%80%93-there%E2%80%99s-a-better-way/

& then the first & most important step in the Customer Development process i.e. How to ask Customer Discovery Questions:

  1. http://jasonevanish.com/2012/01/18/how-to-structure-and-get-the-most-out-of-customer-development-interviews/
  2. http://milanvrekic.com/how-to-perform-successful-customer-discovery/
  3. http://www.rocketwatcher.com/blog/2010/04/startupcustomer-discovery-questions.html
  4. http://www.slideshare.net/sblank/team-agoa-discovery-questions
  5. http://productdiscovery.com/10-tips-for-amazing-customer-development-interviews-part-1/
  6. http://startupnorth.ca/2011/06/06/7-startup-customer-discovery-questions/?__lsa=a90f-122b
  7. How to find people for customer discovery
Advertisements
This entry was posted in Uncategorized and tagged , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s