Thinkers who change your mind away from popular thinking

Examples of writing that is at odds with popular thinking, completely changes your view, WHILE the popular thinking still remains. PAUL GRAHAM on Programming- http://bit.ly/xYXZ1
RUJUTA DIWEKAR on Nutrition- http://bit.ly/1vyn8k
TOM NAGLE on Pricing – http://bit.ly/1cx1D1
MICHAEL LEWIS on Sports – http://bit.ly/12sc9b
ATUL GAWANDE on Medicine – http://bit.ly/LCSFU NASSIM TALEB on Risk – http://bit.ly/18S4gK . Any others?

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