Call a Lead Within 5 minutes of them Contacting You

A very interesting White Paper by LeadQual that shows that calling a prospect within 5 Minutes of them getting in touch with you is 21 times better than 30 minutes after they got in touch with you.

An MIT Study – “How Much Time Do You Have Before WebGenerated Leads Go Cold” that was referenced in the white paper is also attached. 

The key tables from the MIT Report

We figured if the first 20 hours sliced up by hours was important, we should look more precisely at the first 3 hours sliced up by 5 minute segments.

What are the results?

It is even more eye-opening:begin calling for just 1 hour…

    1. The odds of calling to contact a lead decrease by over 10 times in the first hour.

  • The odds of qualifying a lead in 5 minutes versus 30 minutes drop 21 times. And from 5 minutes to 10 minutes the dial to qualify odds decrease 4 times.

How significant is a 100x increase in contact ratios on the value of leads?

How much effect does a 21x increase in qualification have on the overall sales revenue of a company?

How many companies understand the importance of this strategy?


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