Call a Lead Within 5 minutes of them Contacting You

A very interesting White Paper by LeadQual that shows that calling a prospect within 5 Minutes of them getting in touch with you is 21 times better than 30 minutes after they got in touch with you.

An MIT Study – “How Much Time Do You Have Before WebGenerated Leads Go Cold” that was referenced in the white paper is also attached. 

The key tables from the MIT Report
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We figured if the first 20 hours sliced up by hours was important, we should look more precisely at the first 3 hours sliced up by 5 minute segments.

What are the results?

It is even more eye-opening:begin calling for just 1 hour…

  •  
    1. The odds of calling to contact a lead decrease by over 10 times in the first hour.

  • The odds of qualifying a lead in 5 minutes versus 30 minutes drop 21 times. And from 5 minutes to 10 minutes the dial to qualify odds decrease 4 times.

How significant is a 100x increase in contact ratios on the value of leads?

How much effect does a 21x increase in qualification have on the overall sales revenue of a company?

How many companies understand the importance of this strategy?

 

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